Car manufacturing group
Increase sales by implementing a captive leasing product
The economic crisis has had a significant impact on the car industry. Previously, there had been a ten-year growth period. Car dealers were no longer accustomed to actively seeking out new customers.
Focus on developing the points of sale, designing a product and offering tangible incentives for the sales channel during the complete product lifecycle.
In the following year sales increased by 24%, despite a decline of the market of 47%.