Restructure product management to match changing requirements
Product managers struggled to cope with increasingly complex products and customer requirements.
Analysis of industry trends and development of a modern product management organisation based on competence centres and project work. Introduction of new processes that are aligned with the new organisation and capable of managing products and services, combined with tool support for more comprehensive and faster market analyses and efficient resource management.
The client became able to offer effective new solutions to match customer requirements. The motivation and competence of product managers increased.